About Us

Hello there, my name is LaTonya Parsons. Financial education and personal finance have been a passion of mine for many years. As an Accredited Financial Counselor, Community Financial Educator, and Financial Coach, I enjoy working with individuals to help them achieve their financial dreams. I spent over 20 years working in the financial services field. I hold a bachelors degree in financial education and a master’s degree in financial psychology. The knowledge I gained during my experience in the financial services field combined with my education and my own personal financial struggles have prepared me for this work.  Helping individuals with their finances requires a personal approach and that is what I pride myself in being able to offer to each individual, couple, or family I work with. My goal is help as many as I can by providing financial education, resources and tools. I believe that money management goes far beyond how much money we have. It is about exploring our financial beliefs, backgrounds, values, and mindsets and seeing how these influence our financial behaviors. Because we are all different, our financial needs are also different. I am here to provide a customized approach to help individuals manage their money in a way that works for them. I would be honored to work with you on your journey to financial freedom.